Audience Segments

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Audience Segment Dropdown

At the top of the left panel is the Audience Segment Dropdown, which defines the audience for your optimizations.

• By default, the audience is set to Global, affecting all visitors.
• Click + Create New to define a new audience segment tailored to specific criteria.
• Select + Choose Existing to pick from previously created audiences.

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Audience Modal

When creating a new audience, a modal will appear where you can:

• Name Your Audience: Provide a required Audience Title.
• Add Context (Optional): Supply Audience Context for the AI to generate more relevant content.
• Define Segment Criteria:

To the right of the dropdown, the ellipsis icon (⋯) provides additional options when you’re on a non-global audience:

• View Audience Details: Navigate to the Audience page for more information.
• Delete Optimizer: Remove the current optimizer if no longer needed.