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Audience Segment

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Audience Segment Dropdown

At the top of the left panel is the Audience Segment Dropdown, which defines the audience for your optimizations.
  • By default, the audience is set to Global, affecting all visitors.
  • Click + Create New to define a new audience segment tailored to specific criteria.
  • Select + Choose Existing to pick from previously created audiences.

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Audience Modal

When creating a new audience, a modal will appear where you can:
  • Name Your Audience: Provide a required Audience Title.
  • Add Context (Optional): Supply Audience Context for the AI to generate more relevant content.
  • Define Segment Criteria:
Specify URLs using equals to or contains. You can add multiple URLs, such as specific UTM parameters.
Choose between Desktop or Mobile users.
Select from iOS, Android, Windows, Mac, or Linux platforms.
Target users based on their Country and Language settings.
Differentiate between First-Time and Returning visitors.
Available in private beta:
  • Company
  • Industry
  • Role
  • Seniority
To the right of the dropdown, the ellipsis icon (⋯) provides additional options when you’re on a non-global audience:
  • View Audience Details: Navigate to the Audience page for more information.
  • Delete Optimizer: Remove the current optimizer if no longer needed.
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