Metrics and Goals

Defining clear metrics and goals is crucial for effective optimization. Here’s how to set up your metrics in Coframe:

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Setting Up Conversion Events

After creating your variants, you have two main options for defining conversion events:

1. Select Elements in the Editor

   • Open the editor interface with your variants.
   • Use the iframe to select clickable elements on your page.
   • You can choose multiple elements, such as:
     • Specific buttons (e.g., “Sign Up”, “Buy Now”)
     • Links
     • Any other clickable elements that indicate a conversion

2. Specify a Conversion URL

   • Manually enter a URL that, when visited, represents a conversion.
   • For example, you might enter “example.com/thank-you” to track when users reach a thank-you page after a purchase.

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Best Practices

• Align Conversion Events with Business Goals: Choose elements or URLs that directly reflect your desired user actions.
• Be Specific: Select precise elements or URLs to ensure accurate tracking of conversions.
• Consider User Journey: Think about the key steps in your user’s journey that indicate success for your business.